Many clients believe that website localization and website translation are similar services. As they are usually used interchangeably. The fact is that many marketers are not aware that there are differences between the two.

Localization is a more involved process whereby the target-language content is adapted to more effectively convey a similar meaning or connotation in the target culture. Idiomatic expressions, puns and marketing material generally fall into this category, but localization can apply to any type of content based on what your business. Objectives are, while Translation applies to fairly literal, "word for word."

Website translation is critical to businesses today than in the past. Globalization presents so many demands and challenges to businesses, such as ensuring proper communication with different cultures, with a website as one of the first things consumers see. Companies have to be in contact with their intended and potential clients and customers and having a properly translated website is one of the key marketing tools a global company should take care of.